Post by accunt_disabled on Jan 20, 2024 3:41:57 GMT
The easiest way t tackle this situatin is using multiple lkback windw. Fr example, if a keywrd has dne cnsistently well fr six mnths but last few weeks it is nt perfrming that well. The strategy in this regrading will be entirely different frm the situatin where the keywrd is prly perfrming frm a lng perid f time. In the first situatin, quite clearly smething has gne wrng which needs a quick makever while in the secnd situatin lwering the bid is extremely easy slutin fr the remedy f the situatin.
ne imprtant cnsideratin when lking back at lkback windw is, ne shuld ideally lk at the perfrmance f date range during which bids were changed. Like if yu make a bid and evaluate the perfrmance in the n Phne Number Data ext 7 days, chances are yur statistics may vary cnsiderably. This means that yu may mistakenly bid high r lw due t the changing metrics. The best way is analysing the perfrmance frm the bid was changed and then make cmparisn frm the past situatin when the bid was nt changed.
manually but autmated bid management system can slve this prblem f evaluatin. Read Mre: Cmmn PPC mistakes Managing the bid with the help f little data A gd amunt f small ad grups that wn a tight bnd f keywrds and the ads nrmally imprve the quality scre f the accunt. This kind f arrangement spread metrics acrss varius many entities that it gets difficult t manage data fr evaluatin and analyse the perfrmance and make necessary bid accrdingly. In this kind f situatin, the ideal way is t lk at prgressive lnger range f data until keywrd r ad grup that yu are trying t bid has enugh data fr analysis. This apprach is particularly needed when the ad grup has cnsistent perfrmance ver the years.
ne imprtant cnsideratin when lking back at lkback windw is, ne shuld ideally lk at the perfrmance f date range during which bids were changed. Like if yu make a bid and evaluate the perfrmance in the n Phne Number Data ext 7 days, chances are yur statistics may vary cnsiderably. This means that yu may mistakenly bid high r lw due t the changing metrics. The best way is analysing the perfrmance frm the bid was changed and then make cmparisn frm the past situatin when the bid was nt changed.
manually but autmated bid management system can slve this prblem f evaluatin. Read Mre: Cmmn PPC mistakes Managing the bid with the help f little data A gd amunt f small ad grups that wn a tight bnd f keywrds and the ads nrmally imprve the quality scre f the accunt. This kind f arrangement spread metrics acrss varius many entities that it gets difficult t manage data fr evaluatin and analyse the perfrmance and make necessary bid accrdingly. In this kind f situatin, the ideal way is t lk at prgressive lnger range f data until keywrd r ad grup that yu are trying t bid has enugh data fr analysis. This apprach is particularly needed when the ad grup has cnsistent perfrmance ver the years.